Business Week touches on a number of ways that you can weather what is largely seen to be hard times a-comin’.

Contrary to what may be your initial tendency to adopt a bunker mentality, they recommend increasing hiring, engaging in more aggressive “theft” of clients from rivals, and expanding marketing to get word out about your business:

Dan Feder is co-chief executive officer of San Diego-based Five Point Capital, an equipment leasing firm whose clients include many small businesses. He counsels those clients to continue marketing and advertising, rather than dropping those expenditures and decreasing cash flow. “The first instinct of many businesses is to kill the marketing expense. What they don’t realize is that could make things worse,” he says. If you can’t afford a full-blown marketing program, choose cheaper alternatives such as e-mail marketing, blogs, public relations, and online newsletters.

Bottom line, all recessions eventually pass. Developing a strategy to deal with this coming (current?) one will help you to both better ride it out and come out the other end stronger.