Don’t forget to spend some time putting your best face on your site with these important pages.

Adding content and SEO aren’t the only aspects of your site you should be spending time on if you’re looking to improve your Internet presence. Your About Us page can be an important tool to let your visitors know about yourself, your company, your products, and blowing it off by doing a half-assed write-up will only hurt you going forward. At the very least you’re blowing a great opportunity to help yourself.

Instead of it being just a required single page that you slap together, the About Us can be a rich business tool with just a little work:

The section where you share About Us information can include more than one page. It can be a section that includes a page about the business, pages about employees, information about community involvement, a press release or news section, information about locations and directions for businesses that want visitors to show in person, and hiring and employment opportunities. Having these sections of the site open to search engines can broaden the ways that your business can be found.

Find out everything you ever wanted to know about About Us pages and the variety of ways that you can approach them in this great Bill Slawski article at Search Engine Land.