If you market via email, or are thinking of doing so, there are definitely some right and wrong ways to go about it.

Email is a quick, effective, cost effective way to put your business or products in front of potential clients, but it will only work if you do it right. One of the pitfalls you should avoid is sending email too often:

Email marketers can run the risk of damaging the relationship built up with a customer by sending emails too often, causing customers to ignore or delete them. Avoid overkill.

It is important to set customer expectations. Let people know how frequently they can expect to receive emails when they sign up. Give them choice if you can.

Other than asking customers outright, you can tweak the frequency of your emails in line with open rates. Declining open and click rates may suggest that there is a problem.

E-consultancy offers up a number of tips to get the most out of your email marketing campaigns.