It’s the holy grail of online marketing, the ability to run successful pay per click campaigns and drive traffic to your Website, and an upcoming summit in Boston can help you hone your PPC crusading skills.

The PPC Summit is designed to teach businesses how to better manage PPC campaigns so that you’ll spend less money and achieve better results. Areas of focus include search engine marketing tactics such as effective copywriting, keywords and tools, as well as strategies such as bidding, landing pages and fraud avoidance.

While this one is happening in Boston, other PPC Summit cities coming up include Vancouver, London,  San Francisco and Los Angeles.