eNewsletters are one of the most potent traffic tools available to Webmasters.

Content Marketing Today offers up six reasons why you should be spending time putting out your own enewsletter. Sitting at #2:

An eNewsletter avoids the problems of interruption marketing.  Because your customers and prospects have requested your eNewsletter,it doesn’t serve as the kind of irritating intrusion that junk mail, flashy ads, and unwanted phone calls present.  Because they have been requested, a high percentage of your eNewsletters will be opened and read.  Conversely, a much higher percentage of your unrequested direct marketing will be lost or tossed.

If you think you can produce enough interesting content to put out an eNewsletter on a regular (weekly, biweekly, monthly) basis, it can really turn into a powerful marketing tool for your small business.