Download your copy of Best Kept Marketing Secrets…

Small Business Trends asked its readers to share their favorite outstanding marketing tips, and the top 100 submissions were turned into an e-book that you can download for free here. A couple of teasers:

In striving to please their customers, too many marketers believe they must exceed expectations. Better yet, marketers should just ask and listen, for what they will learn and hear is often a different, more modest need, which when fulfilled, will profitably delight the customer.

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 One way to build a relationship with a client is to refer business to them. Lead them to someone who will buy their product/service. No better way to show you understand their business than by referring them to someone who can help them grow … you become more important to them and they appreciate your efforts. Also, “no” means “not yet”.