Optimizing your Website to play nice with search engines is great, but don’t overdo it.

This is the sort of problem that can creep up on in one way or another, but there are things you can do to trim out SEO bloat. The Search Engine Guide Blog lists five of the top ways to smoke the bloat, including:

Choose keywords wisely: Keyword selection really has the ability to steer a campaign off course. I’ve written a free white paper on keyword research and selection (which could use some updating) that stresses the importance of not just researching, but actually selecting keywords for your campaign. For any page or product being optimized, you have to select keywords that are not only relevant for a particular page, but that will also work together on the page. This last point is pretty crucial. Too often keywords are forced onto a page where they simply don’t work.