We’ve actually been wondering about this… Is the online shopping sector facing the same slowdown in sales that brick and mortar stores have been reporting?

With the price of gas being what it is (and, seemingly, will be), it comes as little surprise that malls are seeing fewer and fewer shoppers. But how are online retailers fairing? Not badly, according to a recent article in the NY Times. Particularly when they link additional strategies with the lure of gas-free shopping:

A number of retailers — including Gap, Victoria’s Secret and J. C. Penney — are experiencing double-digit sales growth at their shopping Web sites, creating a surprising bright spot during an otherwise gloomy time for sales in brick-and-mortar stores.

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One popular strategy for getting shoppers’ attention is offering free shipping, in contrast to many other businesses, like airlines, that are adding surcharges and other fees to offset their higher costs.

The Web sites of Neiman Marcus, Saks, Nordstrom, Bloomingdale’s, Macy’s, Bon-Ton Stores, Aéropostale, American Eagle Outfitters, Target and Kmart were all offering a deal on shipping this week.

A very informative and vital read for anyone who is selling online!

Source: NY Times