How do you create a great site? Make it sticky!

A sticky site is one where a visitor sticks around for a while, checking out content and feeling a strange compunction not to leave. Even better, a sticky site is bookmarked, leading to return visits, the Holy Grail of Website growth.

So how do you make your site sticky? ProBlogger offers up 21 ways to make either your Website or blog stickier, such as seizing on opportunity and milking it for all it’s worth:

When the spikes in traffic come along you need to be ready to act (and act fast - because they can be momentary).

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• • Add invitations to subscribe to your feed within your post. Something along the lines of ‘enjoy this post? Get more like it by subscribing to….’ can work really well.
  • It can also be worthwhile adding links at the end of your post to ‘further reading’ on posts that are getting lots of reader to them.
  • Sometimes when you get a spike it can even be worth writing a ‘welcome’ post. For example if I get a mention in a mainstream media publication that sends significant traffic I’ll often do a post that welcomes people but also gives them a ‘tour’ of the site.
  • Another clever move is to quickly write up a followup article to the one that is getting all the traffic. For example - if this post suddenly got a burst of traffic I could quickly write a post ‘10 more ways to make your blog sticky’ and then add a link to that post at the end of this one (update: actually I wrote one called 7 more ways to make your blog sticky). This shows readers that you’ve got more to say on your topic than just one post. Every extra page view is a step closer to them subscribing (if the pages they view are good quality).