TheStreet.com lists ten tips for maximizing local markets.

Tips include spreading your marketing around to both online and offline sources at the same time, tracking everything, and first and foremost, knowing yourself:

Before you reach out to local clients, or any other customers for that matter, know what sets your company apart from the competition and who your audience is. This will determine how much to spend on online and offline strategies.

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The message then has to be the same throughout, whether it’s in the Yellow Pages or on your Web site, says Tom Kennedy, principal and president of The Kennedy Group, a business consulting firm specializing in local, regional and global communications.

Source: TheStreet.com