Sure, you can plow tons of money into expensive advertising to help build your brand. But you don’t have to.

Considering that most of us just don’t have the budgets to fund large advertising drives, this is probably a good thing. SEOBook.com offers up a number of things that you can do for little or no money to help build your brand, starting off with owning your own keyword name:

An obvious example of this strategy is SEOBook.com.

I recall Aaron describing how there was no search volume for “seo book” when he started, although there was a market for books on SEO. By building up that brand name, Aaron sparked brand searches, and forever owns the search term.

SEOs will be aware of the power of incorporating keywords into your brand name itself. The trick is not to be too generic, else you’ll forever compete with everyone else who targets generic keyword terms.

Source: SEO Book.com