When writing for the Internet, you are actually writing for two different audiences: human visitors who have come to your page following a link, and search spiders or bots who are looking for content to include in their search engine results. Writing effective copy is a balancing act between writing for both humans and search [...]

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When writing content for the Internet, it’s important to write not only for the human visitors to your site, but also for the search engine spiders that are out there scouring the Web for new content to include in their search results.

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Selecting and using keywords correctly is one of the best ways that you can positively affect your search engine standings. The following online keyword tools can help you to both choose effective keywords and make sure that you’re using them properly on your page.

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You can learn a lot from those who strive to stand out amidst the throngs of an Indian market.

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Win Two Marketing Books in our March Small Business Contest
This contest has ended, but you can find information concerning any current contests by doing a search. Thanks!

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Using video to get your small business noticed is a no-brainer, resulting in more clicks for your site and calls for your phones. But how do you go about marketing videos you’ve placed online?

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According to a survey conducted by the Guardian Life Small Business Research Institute, small businesses owned by women will account for 5 to 5.5 million new jobs by 2018, more than half of the 9.72 million small business jobs that are expected to be created during that time period.

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Whether they’re in the right niche or have evolved to take advantage of hard times, some businesses are bucking the national trend and doing very well in this economic downturn.

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Can a Facebook page really help your small business increase its sales? Yes, according to a recent case study from Rice University’s Jones Graduate School of Business.

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Small businesses owners who thought that outsourcing their IT needs was was beyond their reach may have an option with the new Staples Technology Solutions.

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