Amidst the glut of advertising opportunities the Internet has provided over the past few years, don’t forget that your TV is still out there, pitching away.

The trick is to use this marketing outlet to its fullest, without breaking your advertising budget. An excellent article now up on TheStreet.com (based on the results of a recent report by the Association of National Advertisers and Forrester Research) offers tips to help you effectively market through the tube, such as:

1. Go with cable TV. Small businesses may think they’re cutting corners by advertising on a local cable channel rather than on a major network. But they’re marketing wisely. Small businesses are likely to specialize in a specific product. And if a business sells nothing but garden trowels, choosing to advertise on Home and Garden Television makes more sense than the NBC Nightly News.

According to the survey, 78% of big-business respondents said they would be interested in targeting consumers more precisely, by demographics, ZIP code or purchase behavior, and 59% would be willing to pay a premium for it.

Source: TheStreet.com