The recession has hit all businesses, but when it comes to impressions of businesses, large corporations have borne the brunt of it.

During the ups and downs of this U.S. recession, Americans’ faith in small business has grown, while their faith in big business has not. Three times more Americans now say they have “a great deal” or “quite a lot” of confidence in small business (66%) than say this about big business (19%). And this gap has grown since the global financial collapse.

The high level of confidence Americans have in small business gives it a second-place ranking among the 16 institutions rated this year, while big business ties for second to last with HMOs.

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Americans Three Times as Confident in Small vs. Big Business