So, apparently there’s this thing called social media that all the kids are talking about…

If you’re brand new to the area of using social media to enhance your business’ online profile, a new article on the American Express OPEN Forum is a must read. Among the tips:

Cross-Promote Your Social Media Presence

Greenstein said to make people aware that your business is interested in connecting with them on social networking sites. He suggested putting information about your company’s Facebook, Twitter, or other social media pages on your store’s counter.

He recommended adding the links of your social media pages to your company’s website, business cards, e-mail signature, and your on-hold telephone message with something like, “We’d love to hear from you on our Facebook Page.”

Also, it’s important to use consistent branding. Heuer recommended getting a digital identity for your small business, which is a secure username that works across multiple networks. Have that identity link back to your company’s website as well. This consistency will help users who are already interested in your brand find you on whatever network they already use.

Click through to read all the newbie social media tips (business version).