Tim Markley recently ordered three Apple (AAPL) iPads for his warehouse. He put them on the forklift and the carts that workers push down aisles while they pull items off the shelves to fill orders. Previously, employees would carry lists (on paper) and once they completed an order they’d find a computer on the 20,000-square-foot warehouse floor to update the inventory database. That meant a lot of time spent walking around looking for a computer, then entering data—not filling orders. “In a warehouse, your travel time to pick orders is 50 percent of an employee’s time,” says Markley, president of Elkhart (Ind.)-based Markley Enterprise, a 75-person firm that designs marketing displays for stores and trade shows. “We put pedometers on our people and we actually saw steps decrease by 30 percent with the iPad,” he says. Another benefit: Markley now e-mails orders to each iPad, eliminating the need for paper.
Markley isn’t the only small business owner to embrace the iPad. Others have begun experimenting with the lightweight tablet computer, using it to outfit delivery staff and salespeople, as well as to dramatically reduce the amount of paper used. At the Rydges Hotel in Sydney, Australia, diners are handed iPads instead of more traditional menus. In New York City, De Berardinis Salon gives clients iPads rather than magazines to keep them entertained during beauty treatments.
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