Why pay to advertise on Facebook when you can create a page for your small business at no cost?
That’s the question that a small business owner and avid BizBytes 101 reader asked recently. To find the answer, BizBytes turned to Jennifer Batchelor, social media strategist at Miami-based Zubi Advertising. The firm creates social media campaigns [...]

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If communication strategies can be created based on personality type, why can’t there be marketing strategies based on the same thing? This idea dawned on me as I was making excuses for adding video to my website. No matter how great video is as a strategy, I just couldn’t bring myself to do it consistently.

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From GoDaddy (twice), to Chapstick, Lowe’s, LA Fitness, Timothy’s Coffee, PayPal, Fontaine Santé, Red Cross, McDonald’s, and the list goes on… This past year has seen a massively wide range of social media crises – both big and small, successful and disastrous.
As more and more social media crises break out online, you’d think we’d be [...]

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A study of more than 3,000 marketers done by Social Media Examiner last year showed 68 percent of small businesses use blog posts already as part of their social-media strategy. After all, if you’re going to be tweeting and updating your status on LinkedIn and all, it’s helpful if you can link back to some [...]

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Tourism groups and small businesses both struggle with a common question: once we get online, how do we get local people to follow, like or friend us?
Here are 3 quick ideas on how to get connected with the local…

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The JM Internet Group (web: jm-seo.org), a leader in providing Social Media Marketing (SMM) Training online, is proud to announce their February, 2012, Social Media Marketing training course schedule. Effective SMM (Social Media Marketing) is all about generating buzz on Twitter, Facebook, Google+, YouTube and other social media outlets, and on turning one-time customer interactions [...]

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We are living in the world of marketing. Any product or service can be sold easily, if marketed properly. This concept is applicable in the blogosphere as well.
Gone are the days when a blog with great content gets huge traffic. The competition is huge now-a-days as each and every day new bloggers are coming up [...]

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These days, it’s easier to win the lottery than to score venture capital financing. So it’s nice to see a few major corporations stepping up with contests for small businesses. Contests are emerging as a popular, fairly low-cost way for big companies to get people to connect with their brand in social media — and [...]

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How do you know if your social media efforts are paying off? Kathy Perry joins Jim Blasingame to report on the new social media analytical tools available to help determine the return on investment.

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Social marketing for large b2b companies is a no-brainer nowadays, especially if that kind of company has the kind of resources it takes to hire dedicated social marketers and the infrastructure to manage dozens of blogs, posts and tweets all at once.
But what if you’re a small business and your job title isn’t just chief [...]

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