Bizjama » Social Media

Social Media Week (2/13/12-2/17/12)

admin — Thu, 09 Feb 2012 13:18:45 +0000

Reflecting the global impact of social media – and its role as a catalyst in driving cultural, economic, political and social change in developed and emerging markets – Social Media Week is one of the world’s most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries.

In just under three years, Social Media Week has expanded to 21 cities, including New York, San Francisco, Los Angeles, Chicago, Toronto, Vancouver, Sao Paulo, Rio De Janeiro, Bogotá, Buenos Aires, Mexico City, Istanbul, London, Paris, Rome, Milan, Glasgow, Berlin, Moscow, Beirut and Hong Kong. Starting in 2012, SMW is adding Tokyo, Singapore, DC and Miami.

Source: Social Media Week

Small Biz Success Summit 2012 (2/1/12-2/23/12)

admin — Thu, 09 Feb 2012 13:14:28 +0000

Small Biz Success Summit 2012 is a live online conference that will empower your small business to use social media to gain more exposure, increase traffic, better engage customers (and prospects) and increase your sales. The world’s leading small business social media pros will show you how.

Join 28 experts, including including John Jantsch (author, Duct Tape Marketing), Anita Campbell (founder, Small Business Trends), Michael Stelzner (founder, Social Media Examiner and author, Launch), Mari Smith (co-author, Facebook Marketing), Jesse Stay (author, Google+ for Dummies), Hollis Thomases (author, Twitter Marketing), David Siteman Garland (founder, “The Rise to the Top” and author, Smarter, Faster, Cheaper), Joe Pulizzi (founder, Content Marketing Institute and co-author, Get Content, Get Customers), Brian Clark (founder, Copyblogger Media), Lee Odden (founder, TopRank Online Marketing), Ramon Ray (founder, Small Biz Technology and author, Technology Solutions for Growing Businesses) and Lewis Howes (co-author, LinkedWorking)—just to mention a few (scroll down to see full list)!

The event is spread over multiple weeks from February 1 to February 23 (and fully online).

Source: SocialMediaExaminer.com

Selling Products on Facebook Business Pages with an Online Store App

admin — Thu, 09 Feb 2012 12:13:36 +0000

Transform your Facebook business page into an e-commerce tool for your business by adding an online store app that lets you promote and sell products directly on Facebook.

Many businesses have invested a lot of time into developing a large fan base on Facebook with a business page. Facebook has become a great communication and branding tool to help businesses build a loyal following of customers and prospects.

Source: Small Business Marketing Tools

Why small business cannot afford to overlook Pinterest

admin — Thu, 09 Feb 2012 11:55:16 +0000

Basically, Pinterest is a free service that allows its members to organize the things they find on the Internet by “pinning” them to their own personal online “pinboard” where the items can then be repinned, liked, and commented upon by other users.

I have to say, it really is pretty unique compared to anything else I’ve seen before and, just like other social media, I’m sure there are all kinds of ways that small businesses can take advantage. Certainly too many to try and do it any sort of justice here.

Source: ZDNet

Chris Brogan on Social Media Starter Tips to Grow Your Business

admin — Wed, 08 Feb 2012 16:35:12 +0000

For small-business owners just getting started with social media, it can quickly appear to be a daunting task. In this video, popular blogger Chris Brogan shares his advice for companies looking to reach potential customers on social networks. One of the most common mistakes, he says, is when small business owners start promoting their companies right out of the gate.

Source: Entrepreneur.com

Customers Say Small Business Social Media Efforts Failing: Survey Says

admin — Wed, 08 Feb 2012 14:45:12 +0000

Do you think communicating with customers via social media is a fad? Well, customers don’t. In a new study commissioned by Conversocial and conducted by assistant professor of communications Liel Leibovitz at New York University, the majority (50.7 percent) of consumers say they currently use social media to communicate with businesses. What’s more, 78 percent believe that social media platforms will either soon entirely replace other means of customer service, or become the dominant way for consumers to communicate with businesses.

Source: Huffington Post

Is Facebook advertising right for your small business?

admin — Mon, 06 Feb 2012 12:39:55 +0000

Why pay to advertise on Facebook when you can create a page for your small business at no cost?

That’s the question that a small business owner and avid BizBytes 101 reader asked recently. To find the answer, BizBytes turned to Jennifer Batchelor, social media strategist at Miami-based Zubi Advertising. The firm creates social media campaigns for major brands including Ford, Crisco and Smuckers.

Source: MiamiHerald.com

Match Your Marketing Style to a Killer Marketing Strategy

admin — Sun, 05 Feb 2012 11:39:12 +0000

If communication strategies can be created based on personality type, why can’t there be marketing strategies based on the same thing? This idea dawned on me as I was making excuses for adding video to my website. No matter how great video is as a strategy, I just couldn’t bring myself to do it consistently.

Source: American Express OPEN Forum

How Are You Prepared for a Social Media Crisis?

admin — Sun, 05 Feb 2012 02:19:12 +0000

From GoDaddy (twice), to Chapstick, Lowe’s, LA Fitness, Timothy’s Coffee, PayPal, Fontaine Santé, Red Cross, McDonald’s, and the list goes on… This past year has seen a massively wide range of social media crises – both big and small, successful and disastrous.

As more and more social media crises break out online, you’d think we’d be seeing brands getting progressively better at handling and resolving them. You’d think! Instead, it seems that brands are continuing to tie in their lack of better judgement, and lack of a response strategy.

Source: Famous Bloggers

10 Reasons Your Small Business Shouldn’t Start a Blog

admin — Sun, 05 Feb 2012 01:27:41 +0000

A study of more than 3,000 marketers done by Social Media Examiner last year showed 68 percent of small businesses use blog posts already as part of their social-media strategy. After all, if you’re going to be tweeting and updating your status on LinkedIn and all, it’s helpful if you can link back to some tasty piece of content on your site. Blogging makes that easy to do.

But that doesn’t mean blogging is right for your small business, as the blog Reputation Capital pointed out earlier this week. Here are a few reasons you might want to hold off on blogging at your business.

Source: Entrepreneur.com