So, you’re tweeting up a storm, but how to do it so that it affects your business’ bottom line?

Mojave’s Robert Gourley offers up a number of great tips in his “7 Tips For Effective Marketing with Twitter” article, including #4:

#4 Promote a dedicated ambassador
Make Social Media a part of your plan
Social Media outlets like Twitter work best when they are frequently updated. You’ll find that the most prolific companies on Twitter have tens of thousands of updates. This may seem like a lot of work, but it doesn’t have to be; these updates tend to be short, quick and off-the-cuff.

We find that it works best when our clients designate a single person internally to act as a social media liaison. Doing so will ensure that the updates occur more frequently and result in less clutter. This social media ambassador can then begin to build relationships with key customers and these customers are then able to act as brand ambassadors for you.

When designating ambassadors for your company, be sure to establish some “rules of engagement”. This will serve as a guideline on dealing with and deciding on conversations they should participate in and which ones should get escalated within your organization.

You can, and should, read the whole article here.