Every once in a while it helps to just stop and take a look at your business from a different vantage point. DuctTapeMarketing.com examines five small business-related questions that you should be asking yourself.

The first one cuts right to the heart of the matter:

1) Why are we doing this?

I wrote about doing work that serves a higher purpose last week and I think this is the question that helps stay connected to the greater reason for doing what you do. This can have a very practical branding application as well because if your business is driven by something very authentic – the manifestation of that can produce some very real branding elements. A business driven to serve, rather than simply sell a service, can wrap many messages and flourishes in that reason to serve.

See all five (including “What are we here to give?” and “What are we supposed to learn from this?”) here.