Now, I’ll admit, I had never heard of pop-up shops before running across Shira Levine’s article on the American Express OPEN forum, but it is an interesting concept that offers a lot of appeal with minimal risk for those looking to test drive a small business idea.

One way to pop-up success: find a great location.

Having the best location is the most important factor — especially if you don’t already have a built-in clientele. With a good location, a pop-up may not need to hire a PR or marketing firm because the location will garner visibility and traffic simply based on its proximity to all the action.“You have to think about location and traffic when you put up a pop-up,” says Tallaj. “Getting a good deal on a side street isn’t going to be good, because then you will have to invest in advertisements. Your market is all that traffic that goes by your business. That is your best opportunity.”

“There is a tremendous amount of vacant space in New York and other cities affected by the economy,” says Philips. “Those vacant spaces are good for testing the marketplace and testing concepts.”

Click the link below for the complete article!

5 Tips for Pulling Off a Pop-Up Shop