If you don’t know everything you would like to know about how to grow your small business — who are your best customers, what is your most profitable product or service, what’s the best location for your business — you need business intelligence (BI).

“The businesses that aren’t obtaining this kind of information are operating below the curve,” says BI researcher Ginny Miori, Ph.D. “Business intelligence provides small businesses with tools to standardize data, reduce costs and identify new opportunities to improve efficiency.” And the good news, according to Miori, is that business intelligence doesn’t have to be expensive to be effective.

Source: NewsWise.com