On Tuesday, July 27 at 1 PM EDT, Search Marketing Now presents “Bullseye! Hitting the Right Demographic in your Digital Marketing Campaigns.” This webcast is free and is sponsored by Range Online Media.

This webcast will present recent research on online consumer behavior, highlighting variations among demographic groups. It will cover the differences between how consumers search and how they buy — and what marketers and online advertisers can do with this data to improve search marketing campaign and reach their target customer.

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“Bullseye! Hitting the Right Demographic in your Digital Marketing Campaigns” Explains Differences in How Consumers Search vs. Buy Online