Let’s face it. Rising gas prices are forcing people to do more business locally, and it’s also forcing businesses to think locally when it comes to their marketing strategy.

Yes, the Internet is great for direct sales, but most service businesses can’t deliver the goods online. Whether people come to your location or if you go to them, you can use a combination of locally optimized marketing tools to attract all of the business you can handle.

Source: The Milford Daily News