Sales through Jeremy Yakel’s website, FaviEntertainment.com, were anything but electrifying. The site, which sells consumer electronics manufactured by Yakel’s company, Favi Entertainment, added a pittance of about $6,000 to his 2010 revenue of $2.6 million. Yakel knew the culprit: His site was disorganized and cluttered. “We had grown into a premier manufacturer of consumer electronics, and our site just didn’t say that to our customers,” he says.

Source: Entrepreneur