If you’ve been reading anything at all on the internet in the last year or so, you’ve probably seen a plethora of stories about Twitter. Lots of them have been about how Twitter’s being used by politicians, celebrities and businesses to connect with voters, fans and customers, and often the upshot of such stories is: and you could be doing this too.

“Brands” are told to watch what people are saying about them on Twitter, and respond. Which is great, if you’re a “brand”. But what if you’re a tiny retailer running an eBay shop and a website out of your back bedroom, and no one’s talking about you at all?

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5 ways Twitter can boost your small business (without ever typing “buy my stuff!”)