Indispensable to businesses with an online presence, a mailing list is also pretty easy to get up and running, if you know how.

According to the Internet Business Blog’s John Szram, the key to getting a mailing list off the ground lies in three easy steps: finding and setting up autoresponder software, learning the ins and outs of opt-in boxes to collect subscriber email addresses, and the always popular free gift:

Give something of value away in exchange for your visitor’s email address. This could be a free report, a video, an email series, audio series or similar. The rule of thumb is it has to be something of value. Something that you could sell, something that would ordinarily cost money to obtain.

Source: Internet Business Blog