It’s the duh statement of the century: “My clients love me, and they have experience with getting great value from me. My problem is: How do I get people who haven’t worked with me to believe in my value?”
Duh
Isn’t that the essence of what salesmanship is? How do you demonstrate the value of your solution in advance of delivering it? And if you can do that, won’t you improve your closing percentage and increase your customer acquisition rate?
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