Brand is an important thing. In business, if you don’t have a solid brand reputation, you’re always standing at a disadvantage against branded products and services, the heavyweights. Brand sells, simple as that.
If you invent the world’s best mobile phone today, you’d have trouble getting someone to believe it is indeed “the best” out there and buy it. But if Apple creates an average phone and calls it the iPhone 8, millions of people around the world would go crazy this minute and… what was that analogy about pancakes?
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