If you’re trying to gain authority status in your field, one way to demonstrate your expertise is by creating email newsletters and sending to subscribers. This is also a best practice for building a website community around your blog, if you have one. Email newsletters should provide information that your target audience is seeking. It should fill a need, cure a pain, disseminate information that’s difficult to find elsewhere, or provide solutions to tough problems.

With an email newsletter, you can broadcast your blog posts, send out information about industry events, provide targeted product and book reviews and so on. The key is to always be sure that your newsletter will be of interest to most of your audience. Experts suggest it is ideal if your newsletter is delivered on a regular but non-intrusive schedule, such as once a week or bi-monthly.

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Get Heard With Email Newsletters