You could have the best products in the world, but if no one can find them, or you, you’ve got a big problem.

So says Connie Edwards, writing for Savannah Now. There are many things you can do to increase the visibility of your business so that potential customers can find you, including paying more attention to your community:

How visible are you and your business in your community? You can get so busy working on the everyday operation of your business that you don’t take the time to get out and do some needed networking.

Are there organizations in your community in which you should become involved? This could be a chamber of commerce or business association but not necessarily.

Are there organizations with goals that you truly care about with which you could become involved? Are they in any way related to your business? How can you make a contribution to the improvement of your community?

Other areas covered in the article include advertising, the Internet and location.