With all the buzz surrounding social networking sites such as Facebook and Twitter, should there still a place in your marketing strategy for email?

Yes, say a number of experts in a recent South Florida Sun-Sentinal piece.

 ”E-mail is still the central hub for how people want information to be pushed to them,” said Karen Talavera, digital marketing expert and president of Synchronicity Marketing in Lake Worth.

According to Forrester Research, 90 percent of online Americans currently use e-mail as a mainstream communication channel. By 2014, it forecasts there will be 153 million active e-mail users nationwide, up from 145 million in 2009.

“It’s very simple to use and cost effective,” said Jude Diaz of Wealthwise Technologies, a Plantation investment advisory firm that has been using Waltham, Mass.-based Constant Contact’s e-mail marketing service. “You see a lot of nice results with minimal efforts.”

The article goes on to offer up a couple of real life examples that go far towards making the point for email marketing.