Social networking tools have been popular in the consumer market, but companies have struggled to find useful applications for the technology. Jive Software has made a sweeping series of enhancements designed to make its software more business friendly.

Jive announced product enhancements and partnerships with two industry giants. On the product front, the company developed Jive What Matters, which is designed to aggregate information on a single page, so employees can make business decisions. Jive includes Now, an aggregated view of information; My Communications, a single place to examine relevant comments, messages, or other relevant data for users; and My Actions, which that prioritizes action items, alerts, and project notifications. Two elements power these functions. Jive Chatter Filter is designed to help users sift through information sources, and Jive Genius recommends useful content based on learned preferences and behaviors.

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Business Social Media: a Bunch of Jive?