How many can remember the lyrics, “Sign, sign, everywhere a sign … Do this, don’t do that, can’t you read the sign?”

Since that song was written, the numbers of signs and their messages have grown at an exponential rate. Today, we are bombarded by signage ranging from static and digital billboards to signs pulled by airplanes in the sky to pop-ups on our computer screen.

So how do you make sure that the signage you use delivers the right message to your target market? How do you make sure it’s noticed, much less remembered?

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Small business: 9 tips to make your signage effective