With advances in technology redefining the advertising market, small and medium-size businesses are benefiting from new opportunities to reach consumers–from reduced costs in traditional media to online, mobile, and social networking opportunities.

The Los Angeles Times reported that mom-and-pop businesses are taking advantage of a depressed media market and increased access to technology to produce successful marketing campaigns. Once prohibitively expensive, spots on TV and billboards are seeing growth from small businesses that can now afford to produce and run advertisements.

Click the link below for the complete article!

There’s Big Opportunity in Lower-Cost Ads