On the Internet, consumers love finding things for free. They want to get the biggest bang they can for no bucks at all. Open source software is often a good option because it’s developed and continually refined by a community of users and developers. Last week, I wrote about an entry-level open source shopping cart solution called ZenCart. That program provides ecommerce store owners with basic features, many of which are available out of the box.

As I have said in my books, it pays to plan for success. When you’re just starting out, it often makes sense to obtain software that will enable your business to grow. Many large, high-profile businesses use an open source shopping cart package called Magento, which is developed by Varien Software. Magento obviously has all the features businesses need to become highly successful. It’s used by companies such as Homedics, British handmade clothier Gieves & Hawkes, and the publisher of city guides TimeOut, to name just a few of 60,000 merchants around the world who actively use the product. According to Varien’s CEO Roy Rubin, those merchants have generated $25 billion in sales with Magento.

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Shopping Cart from Magento Helps Entrepreneurs Launch Ecommerce Websites