Let’s face it: there are only so many hours in the day, and social media can suck away many of them if you let it. There are some simple ways to manage your social media time though, so that you get the most from it while expending the least amount of time to do so.

One way is to embrace the growing number of tools that are out there:

As the number of people you’re connected with on social media sites grows, trying to keep up with the constant flow of updates is like drinking from a proverbial fire hose. There are a number of free tools available that can help you keep up without drowning in information, including the following:

NutshellMail is a service that aggregates updates from Facebook, Twitter, LinkedIn, MySpace, and more and delivers them to your e-mail inbox on a regular schedule. You can reply to tweets, make comments on Facebook posts, and keep track of keywords on Twitter right from your e-mail.

HootSuite is a service that lets you track all of your social media networks, schedule updates to go out automatically throughout the day, and set alerts if certain terms or phrases are mentioned.

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Timesavers to Manage Your Social Media Presence