I’m notorious for under-utilizing Facebook for a couple of businesses I’ve started pages for, but this tip from John Haydon is both an easy and effective way to quickly build up fans.

This tactic works similarly to offering a free download to email subscribers. The only difference is that you’re collection fans instead of emails in exchange for “fan-only” content.

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If you’re like me, the value of the download was much larger than the “expense” of joining another mailing list. The same thing works with Facebook. In other words, the technique I’m about to show you only works if you’re offering real value in exchange for a new fan.

Click through for the step by step guide to setting up this tip.