One definition of innovation has to involve setting up a business for the pets of those that will be taken by the Rapture.

What happens to the pets of those who go to heaven with Jesus at the Rapture?

Bart Centre, 61, a retired retail executive in New Hampshire, says many people are troubled by this question, and he wants to help. He started a service called Eternal Earth-Bound Pets that promises to rescue and care for animals left behind by the saved.

Promoted on the Web as “the next best thing to pet salvation in a Post Rapture World,” the service has attracted more than 100 clients, who pay $110 for a 10-year contract ($15 for each additional pet.) If the Rapture happens in that time, the pets left behind will have homes—with atheists. Centre has set up a national network of godless humans to carry out the mission. “If you love your pets, I can’t understand how you could not consider this,” he says.

This is certainly one time that no one can complain about requiring money up front for services to be rendered.

Source: BusinessWeek; Eternal Earth-Bound Pets