The statistics, depending on what you’ve read, are staggering. For example, the site received nearly 11 million total visits during the week ending December 17, 2011 and over 420 million pageviews in the United States in the month of October. That’s a 2,000 percent increase since June. That’s all well and good, but what does it mean for small businesses? It means that as always, a certain number of them will be able to capitalize and take advantage of its features, while others shouldn’t bother even looking into it, because it will be a colossal waste of time. It all depends on what business we’re talking about and what assets said business has to share.