It’s not just about location, location, location anymore. It’s about geolocation.
The explosion in geolocation platforms offers small to mid-sized businesses the sort of marketing opportunities and data that were once reserved for large companies with deep pockets. If you do business locally and rely on walk-in traffic, geolocation services such as Foursquare, Brightkite, Gowalla, and Mytown provide an easy way to promote your business and to learn something about your customers.
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