First, work out which social media sites you want to engage with. There are a lot of them, even if you only count the bigger names, and you almost certainly don’t have the time or resources to be active on all of them. You need to cherry-pick a handful (or even just one), and really focus your energy on that select group.

The most important question to ask yourself is whether a given site already has an active community around your business area or product. It’s far easier to engage with an existing community than trying to start from scratch.

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How to Make Social Media Work for Your SMB