“Globalization.” It’s a big word and not universally popular. There is a view that “globalization” will make the whole world look the same with no regional differences between nations. Others take the view that it will increase poverty in some countries. Equally, in the Multinational Search column, we are sometimes guilty of talking as if the only organizations who need to think about “globalization” are large ones. This is definitely not the case and so I’d like to set the record straight as well as pointing you at some fascinating articles in the Small is Beautiful column which make great reading. My focus here is on the global opportunity for small businesses.

On my travels, I regularly talk to people about “export” and going global, and one of the commonest reactions is, “I haven’t yet cracked my domestic market yet—I’ll think about the rest of the world later.” It has also been a trend throughout the current economic crisis that organizations have reduced, rather than expanded, their international efforts for the simple reason that “It’s very easy to get things wrong internationally and end up losing money.” I do sympathize with both of these points of view, but the same time there are a great many who draw the above conclusions who could actually make a substantial difference to their business by tapping into existing international opportunities.

Click the link below for the complete article!

Globalization For Small Business