It can be difficult for the little guy to compete with corporations¾moderate SMB programs are no match for endless marketing budgets and the resulting inflated keyword costs. Working in an agency, I see this first hand every day. But I also see areas where small business owners and franchise stores can compete if they become smarter with their strategies.

The following tips provide the framework for developing a successful and cost effective pay per click campaign.

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PPC Tips for the Small Business Owner