Many small business owners feel that they need a tech degree to run their businesses these days, but a recent WSJ article breaks down exactly what you need to run your business in this brave new (wired) world.

One (of many) areas covered in the article: Sales and Marketing.

A host of programs can help you cultivate relationships with clients. More companies are trying customer relationship management or CRM software, which organizes contact information for current and prospective customers, and allows multiple users (such as an entire sales team) to track customers’ buying habits. Popular programs include Saleforce.com’s SaaS CRM, Microsoft’s Dynamics CRM, Maximizer, ACT and Gold-Mine contact manager systems. If you want to promote your business via electronic newsletters, special email marketing software made by Lyris, Oracle, Unica and other providers can help you develop targeted, spam-free emails to send to your distribution lists.

Click the link below for the complete article!

Technology Basics for Business