One of the most important but often overlooked aspects of Social Media is Social Media monitoring. Keeping track of what is going on in the Social Media space is vital to generate current content, adapt initiatives and even fix PR disasters before they have a chance to really harm your brand. However, small business don’t often have the luxury of having a full marketing department to track and analyze this information, and for this reason knowing what absolutely you need to monitor in terms of keywords can make a great difference.

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Small business: What you need to monitor in social media