You’ve got 3,560 people following you on Twitter and 1,450 fans on your Facebook page. That’s great for your ego, but what’s it doing for your bank account? Is social media a money-making machine or is it just a bunch of hype?

Sheila Dukas-Janakos, owner of Healthy Horizons Breastfeeding Center in Burlingame, California, is a believer. She now gets about 15% of her business from social networking activities – having a Facebook page, running an active Yahoo Group, being listed on Yelp. Meanwhile, her Yellow Pages business has dried up completely, and she’s even suspended buying ad words on Google.

“It’s been a way for Moms to ask us questions…We put up new products once a week, specials, classes. That draws people in…People have come to us from our vendors’ Twitter feeds. I’m talking about people from Delaware, all over the U.S..”

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Social media: Hype or money-maker for your small businesses?