So, as the week wore on, I started to realize that Twitter had been eating up a lot of headline space over the course of it. Someone at Twitter, Inc. has been very, very busy.

We mentioned the promoted tweets earlier this week, but CNN Money has been paying a lot more attention and has documented nearly a dozen major announcements that the Internet uber-app has come out with over the past few days.

At its developer conference, codenamed Chirp, the company unveiled promoted tweets, new official mobile apps, an enhanced geo-tagging feature, a proprietary link-shortening function, live search on Bing and the sale of its archives.

“Twitter’s been under a lot of pressure to be a more transparent business,” said Augie Ray, senior social-networking analyst at Forrester Research. “Now the company has come to a point in its maturity where it’s starting to operate much more as a business and less as a startup.”

You can read the whole thing, and what it may mean for users, here.