When it comes to Twitter, you might not be using it to its full potential.

So says Chris Brogan, President of New Marketing Labs:

If you want to know where to find the gold, go to http://search.twitter.com. Start with the simple things. Type in your company name. Type in a product name. Type in your city name. Type in your competitor’s name. See anything? What do you see? See any opportunities?

In the few years that I’ve been showing people this one little facet of social media, people always find something that raises an eyebrow, that leads to a distraction, that leads us off to pursue something that needs doing. If you didn’t pause to try what I recommended, go ahead. I’ll wait.

Source: American Express OPEN Forum