On Tuesday, February 21, 2012, shares of Wal-Mart fell 4% even as the company desperately attempts to win back their price sensitive customers. This is a good lesson for entrepreneurs and small business owners that routinely believe that they need to slash their prices in order to compete. Marketing expert and founder of PredictableProfits.com, Charles Gaudet, says that this ‘Wal-Mart’ approach to pricing is a deadly proposition.

Source: Daily Markets